Briefly describe your business including who will do what and how.
For example: (Name of principal developers) started (name of business) in (year). In (location) we saw an opportunity to (what your business does) by (Here's how we do it).
StrawVille- Utilizing Salvaged Materials for High Efficiency Greenhouses
Principal Developers- Brad Masi, Chris Fox, Chris Kious, Nick Swetye, Hank Haberman, Josh Kopen
Context:
What are your objectives, opportunities and challenges?