Context: What are your objectives, opportunities and challenges?
an economic development tool for the City of Geneva to promote local wine, food and ancillary agricultural products -- the balance TBA
Community Investment: How will you and your collaborators work together to retain wealth locally? What still needs to be done in this regard?
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Information: What information, communication plans and information technologies do you need to run your business? What is in place now and what do you still need?
tba

Briefly describe your business including who will do what and how. For example: (Name of principal developers) started (name of business) in (year). In (location) we saw an opportunity to (what your business does) by (Here's how we do it).

Context: What are your objectives, opportunities and challenges?
My objective is to grow and sell high quality fruits and vegetables while making money.
Focus: What specific customers and customer needs are you focused on?
The need is the demand for fresh local organic fruits and vegetables.
Deliverables: What will you deliver to customers and what is critical to your ability to deliver?
High quality local organic fruit and vegetables. Customers will have benefit through health.